Tuesday 22 October 2013

WINOL Week 2

Things appeared to be less chaotic this week, everyone worked really hard once again to pull the bulletin together. All deadlines need to be met and also it is better to be paranoid about potential legal issues as opposed to not double checking and issue.

In Angus Scott's feedback of the bulletin he explained that we didn't focus on Matt Spencer's graduation story and we should have pushed this line to the top of the bulletin. This is after all a local story about our University so it should have been the story to bring more viewers in. Our fellow students should always be our main target audience.

The specialist magazines are generating the most views for winol.co.uk. This is the opposite to how things were last year. Before people came for the news and then stuck around for the features, meaning that we had a 'sticky' site. This is how it should be, people viewing our news first and then people having a browse through our features. We all need to make an extra effort at promoting the bulletin.  This is what I have done, I have made an advert for 'WINOL' which is now being shown on the TV screens around our University campus. I am now attempting to make the tech people agree to broadcast the bulletin live, every Wednesday at 5 on the TV screens.

A conscious effort has gone into taking more photos and also tweeting more about the progress of each reporter's story. Twitter is the best tool for free advertising, the News Team and Features Team are increasing the number of tweets and are also using twitter to promote on-going and upcoming competitions. All these things considered we should see a rise in traffic to the site.

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