The first week of WINOL involved me discussing ideas on how to improve the overall views/ traffic to the site and also in Georgia's absence I managed all social media on her behalf. Attracting as much traffic to the site as possible is so important because this shows that although we are students we are producing real Journalism for a real audience.
At present, I have designed and submitted an advert for WINOL (which advertises our bulletin) to the University of Winchester design team and now the advert is included in the slideshow shown on the TV screens around the Uni campus. This should most definitely see an increase in views and in general promote WINOL across the campus. The next thing I am working on is taking it a step further and working with Chloe from the design team to set up a live link to the bulletin which will broadcast it every Wednesday, live at 5.
Part of my role is to also to greet and show the guest editors around our newsroom on a Wednesday. I really enjoyed speaking to Joe Curtis from the Hampshire Chronicle last week, I learnt a lot from him and was pleased to hear that he is an avid viewer of WINOL.
Tuesday 22 October 2013
WINOL Week 3
Joe Curtis, reporter from the Hampshire Chronicle (newspaper) was the guest editor this week. Despite his profession being predominantly text led, he had plenty of ideas and feedback for the WINOL team.
Last semester one of Joe's biggest criticisms was that we don't focus enough on Winchester for finding stories/ making our target audience. This agrees with Angus' debrief on WINOL last week. Joe's advice was to localise our bulletin as we're missing out on the opportunity of securing a reliable audience each week for our bulletin. We took Joe's advice on-board and the bulletin this week was filled with local stories. The first being Harvey's local shops on the high street story.
Joe was disappointed with the lack of images to go with the teachers strike story but filming children is legally complicated. However, Emma used a good range of graphics which impressed Joe.
Graduation- Loved the 'Walky Talky' good range of presenting skills. Spencer appeared confident and made a good package.
Overall Joe was impressed with our bulletin and admitted that he is a regular viewer of WINOL.
His piece of advice to us was to use cross promotion as much as we can. For example in the bulletin refer to the website. He also said that we are leaving it til too late to put our written news stories online. By the time that the written news stories go online they are old news.
Ian Anderson said that generally the sound, camera work and editing is letting the VTs down. Pictures need to be the strength of your package- if the pictures aren't there then no one is going to listen to your script. A variety of shots needs to be included too.
Last semester one of Joe's biggest criticisms was that we don't focus enough on Winchester for finding stories/ making our target audience. This agrees with Angus' debrief on WINOL last week. Joe's advice was to localise our bulletin as we're missing out on the opportunity of securing a reliable audience each week for our bulletin. We took Joe's advice on-board and the bulletin this week was filled with local stories. The first being Harvey's local shops on the high street story.
Joe was disappointed with the lack of images to go with the teachers strike story but filming children is legally complicated. However, Emma used a good range of graphics which impressed Joe.
Graduation- Loved the 'Walky Talky' good range of presenting skills. Spencer appeared confident and made a good package.
Overall Joe was impressed with our bulletin and admitted that he is a regular viewer of WINOL.
His piece of advice to us was to use cross promotion as much as we can. For example in the bulletin refer to the website. He also said that we are leaving it til too late to put our written news stories online. By the time that the written news stories go online they are old news.
Ian Anderson said that generally the sound, camera work and editing is letting the VTs down. Pictures need to be the strength of your package- if the pictures aren't there then no one is going to listen to your script. A variety of shots needs to be included too.
WINOL Week 2
Things appeared to be less chaotic this week, everyone worked really hard once again to pull the bulletin together. All deadlines need to be met and also it is better to be paranoid about potential legal issues as opposed to not double checking and issue.
In Angus Scott's feedback of the bulletin he explained that we didn't focus on Matt Spencer's graduation story and we should have pushed this line to the top of the bulletin. This is after all a local story about our University so it should have been the story to bring more viewers in. Our fellow students should always be our main target audience.
The specialist magazines are generating the most views for winol.co.uk. This is the opposite to how things were last year. Before people came for the news and then stuck around for the features, meaning that we had a 'sticky' site. This is how it should be, people viewing our news first and then people having a browse through our features. We all need to make an extra effort at promoting the bulletin. This is what I have done, I have made an advert for 'WINOL' which is now being shown on the TV screens around our University campus. I am now attempting to make the tech people agree to broadcast the bulletin live, every Wednesday at 5 on the TV screens.
A conscious effort has gone into taking more photos and also tweeting more about the progress of each reporter's story. Twitter is the best tool for free advertising, the News Team and Features Team are increasing the number of tweets and are also using twitter to promote on-going and upcoming competitions. All these things considered we should see a rise in traffic to the site.
In Angus Scott's feedback of the bulletin he explained that we didn't focus on Matt Spencer's graduation story and we should have pushed this line to the top of the bulletin. This is after all a local story about our University so it should have been the story to bring more viewers in. Our fellow students should always be our main target audience.
The specialist magazines are generating the most views for winol.co.uk. This is the opposite to how things were last year. Before people came for the news and then stuck around for the features, meaning that we had a 'sticky' site. This is how it should be, people viewing our news first and then people having a browse through our features. We all need to make an extra effort at promoting the bulletin. This is what I have done, I have made an advert for 'WINOL' which is now being shown on the TV screens around our University campus. I am now attempting to make the tech people agree to broadcast the bulletin live, every Wednesday at 5 on the TV screens.
A conscious effort has gone into taking more photos and also tweeting more about the progress of each reporter's story. Twitter is the best tool for free advertising, the News Team and Features Team are increasing the number of tweets and are also using twitter to promote on-going and upcoming competitions. All these things considered we should see a rise in traffic to the site.
Third year on WINOL week 1
So far this semester we have worked really hard to achieve the standard of News and Features which we had in the previous semester. This has been a lot easier than I first envisioned due to the fact that the second years have done a great job of slotting into place within the 'WINOL' structure.
Our first WINOL debrief contained far more positives than negatives. The majority of all reporters were able to produce a broadcast worthy package only with the occasional mistake . For instance, introducing your interviewees in your script and interviewing someone by a window.
Ian Anderson was this weeks guest editor and his general advice was to next time focus on the choice of stories and also the quality of them. It is essential that we establish who our target audience is.
Ian was also impressed by the effort of the production team, led by Nicole. Everyone really pulled together to work on making the bulletin a success.
Our first WINOL debrief contained far more positives than negatives. The majority of all reporters were able to produce a broadcast worthy package only with the occasional mistake . For instance, introducing your interviewees in your script and interviewing someone by a window.
Ian Anderson was this weeks guest editor and his general advice was to next time focus on the choice of stories and also the quality of them. It is essential that we establish who our target audience is.
Ian was also impressed by the effort of the production team, led by Nicole. Everyone really pulled together to work on making the bulletin a success.
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