The fundamental function of Copyright is to defend intellectual property. There would be no Journalism if there were no Copyright laws; therefore we must respect Copyright as it is in our interest to do so. Essentially the laws protect people’s creative content. Pretty much all original work is protected by Copyright laws including:
· Books
· Films
· Music
· Photography
However, the following is not protected by copyright:
· Undeveloped ideas
· Slogans
· Catchphrases
Fair dealing enables people to ‘lift’ another person’s work. This means using extracts of someone’s work such as copying quotes and not simply copying it identically. However, all work must be attributed, in Public Interest and usage must be fair (no more than 50% should be lifted).
WARNING: Photographs are NEVER subject to Fair Dealing, you MUST always have consent. Watermarks are often added to stop people from stealing a photograph and claiming it as their own. An example of this is Photographer Daniel Morel was awarded $1.2 million in November last year, after suing photography agencies that attempted to pass his photos off as their own after pulling them from Twitter. (www.digitaltrends.com/social-media/1-2-million-lawsuit-shouldnt-steal-photos-twitter) This shows that danger is everywhere and social media is included on copyright laws.You must recognise the risks with Copyright, always allow yourself enough time to have Copyright cleared.
The exemption when for using broadcast material is if it is used for the purpose of reporting on a current news event, such as the death of a famous figure. For Example, after the death of Shirley Temple last week, an obituary including films that she involved in was broadcast on various News channels. This is possible because it is reporting on a current event under fair dealing. There is, however, a News Access Rights agreement which means that you can only show it for a certain amount of time. Again all work must be attributed and in the Public Interest.
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