Here it is, my final semester studying Journalism. I am excited to start our new module Magazine Journalism due to the fact that I have a keen interest in Print Journalism. We are lucky enough to be taught by Jacqui Thornton who has over 20 years worth of experience working on various magazines and newspapers.
Lecture 1 Notes
History of magazines
· First magazine was 'Gentleman's Magazine' which was first printed in 1731 in London.
· ‘Vogue UK’ (USA created first) started in 1916 during WW1 this was due to the war shipping of the USA magazine was limited so they decided to publish it in England instead.
· 1986 saw the launch of the ‘Independent’ was amazing Journalism at the time (pictures/layout).
· ‘Marie Clare’ launched in 1988.
· ‘First’ magazine closed in 2008
· ‘Maxim’ and ‘Arena’ closed 2009
· ‘More!’ closed in 2013
You would believe that the move to digital copies of magazines being available could be a contributing factor to the closing down of the magazines mentioned above but these figures show otherwise:
‘Mare Clare’s print sales have dropped by 14% since early 2009 and now sell 230,973 copies. Only 1,764 digital copies were sold in the first half on 2013.
Need to think broadly, the ‘Tesco Magazine’ has a much larger readership than the ‘sun’ newspaper.
The magazine industry is worth 2.5 billion.
Advertisements featuring in high end fashion magazines such as ‘Vogue’ are worth a fortune. In 2007 ‘Vogue’ included 2,020 pages of advertising in their magazines earning 32 million. This works out to be an average of 16,000 per advert.
Differences between magazines and newspapers
· Subscriptions- some magazines are subscription only
· Some are free
· Lead times
· Importance of advertising
The future of magazines
· Ipad editions
· Make your own magazine
· Flipboard
· New launches- ‘Guardian Technology’
· Online- ‘Radio Times’ triples website traffic
· Conde Nast - release things at different times of the day to get the most traffic
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